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Email Marketing
Email marketing is a cost effective method of keeping touch with previous visitors as well as potential new ones. Rule of thumb is 60% of the future business could be attributed to effective marketing to previous customers. Email marketing can also help drive traffic to the Web site as well as offering an added-value service to customers through the supply of timely and relevant information related to their working sector. For this to work you will need to ensure that you have gained appropriate permission from potential recipients. This can be incorporated into the Web site with a register/ request button, where the visitor willingly gives information in return for useful newsletters. As the Web site increases in popularity so will the number of requests for newsletters.
The recommended approach to using email marketing would be to use one of the many online subscription services. These types of services would not only provide the necessary tools to create effective marketing material but would also help organise and manage any email marketing strategies. The tracking features of these packages would also be a huge benefit and include the ability to find out how many people opened the email message; when they opened it and which links they clicked on. They also offer the facility to manage the subscribe/un-subscribe options making sure that anybody that un-subscribes does not receive any future emails.
Examples of email marketing software on the market include:
- Mail Chimp www.mailchimp.com – They provide a free account allowing 2000 contacts to be added and emailed monthly.
- Sign Up 2 www.sign-up.to – if you sign up to an account they allow you to send 1000 emails to test their product
- Group Mail www.infacta.com – Offer a free limited edition of their software to download
- Jangomail www.jangomail.com – Offer a free trial where you are able to send 200 emails in a month period
- Constant contact www.constantcontact.com – They have a free trial for 60 days
- Market mailer www.marketmailer.co.uk – They have a free trial allowing you to send 200 emails within a month
- Swift page www.swiftpage.com – They have a 60 day trial allowing you to send a maximum of 50 emails a day
Many email marketing software suppliers offer trial versions of their products allowing you to explore the features and tools on offer before making a final decision on which email marketing package to choose. If you are based in the South West Wales area Software Alliance Wales are currently carrying out subsidised training so well worth checking out.
